Leading Education Provider Had Difficulty in Engaging Readers and Reaching Prospective Students
Analytics showed that client’s website had visitors, but the bounce rate was alarming. Prospective students were not pleased by the content on the site, and conveyed their displeasure through feedback. As a result client was having a hard time in enrolling new students for their new batch of executive courses.
A Switch to Marketing Automation Yields 283% ROI
Client is a San Francisco based BtoB sales and marketing company. They specialize in global lead management, and provide marketing consultation services. The company creates relationship marketing programs for buyers, and ensures steady revenue streams.
A Global Software Giant Harnesses Data from BtoB Global for a Bespoke Email Campaign
This case study outlines how the Client* created impressive results from a scheduled email campaign, how it was designed, how the prospect list was generated with necessary analytics to support results.